LaDonna Crawford is founder and President of Total Potential, a consulting firm dedicated to helping organizations and individuals develop and achieve their true potential. LaDonna has over 15 years experience with all levels of business operations including sales, field and corporate sales/operations management and organizational development.

As an expert in organizational success, LaDonna helps companies assess how individual contribution and corporate culture affect the company's future success. In addition, she works with companies to determine employee suitability for job openings and promotion; develops and presents sales training and employee development workshops; and provides "360 competency feedback" to managers and teams.

Prior to founding Total Potential in 1995, LaDonna served as Managing Director of the outsourcing division of a $2 billion staffing firm. Under her management, division sales increased from $3 million to $50 million in three years. Other experience includes positions in field sales, branch and area operations management, Director of National Accounts and Vice President of Sales.

LaDonna earned a BA from the University of Minnesota and has completed numerous courses in leadership development and executive coaching. She is one of only a few professionals certified to interpret the Companies are People, too culture survey and is a distributor of Profiles International assessment tools.